How to Carry Out Luxury Research

Luxury research is necessary to most companies that manufacture and market luxury goods. Most luxury goods are sold to the wealthy, and therefore, unlike standard goods or commodities, they are targeted to a specific group of people, albeit a small one relative to the general population.

Before we discuss how luxury research is carried out, and why it is so essential to many businesses, let's first discuss the luxury market and what it is. Before you can research a specific market, you must first define it so that you fully understand what it is that you are researching.

The Luxury Market

This is where you hit your first roadblock, because even the term 'luxury' is indefinable let alone its market. To the man in the street a Cadillac is a luxury car, but to a Rolls driver is just a runabout. Having a Jacuzzi in your home might seem like luxury to you, but to others nothing less than a fully-equipped pool and spa would meet the definition. So, what many businesses that market such so-called luxury goods will do is that, rather than define the merchandise, they define the market: or those most likely to purchase high-end consumer goods.

What it boils down is that in order to carry out luxury research you have to define who will purchase them and then research that group. How do you do that - you cannot simply email the wealthy and ask them to complete a questionnaire for you because they would refuse? We refuse ourselves, unless we are offered an incentive to do so: a free draw entry or some other form of compensation for completing the survey.

Luxury Research - The Practicalities

In fact, luxury research is not carried out in the same way as a normal consumer survey would be. To understand why, consider for a moment any consumer surveys you have completed in the past. You are generally asked what goods you usually purchase, what initially attracted you to them and that sort of thing. Why do you buy Product A rather than Product B? Do you make use of discounts, and do you buy on price or brand name - questions like that.

Now consider the wealthy and luxury research. You cannot ask the same questions. Why did you buy that Rolls Royce? Did you buy your $20 million yacht on price or brand name? It just does not work. You have to go about a luxury survey a different way, and not so much carry out a consumer survey, as carry out research into the buying habits of the wealthy.

That's why it's referred to as a luxury survey, affluent survey or affluence research. In fact, historical information would be of little use to you. Does it matter if a particular subject purchased a particular luxury item last year? It's not something you buy regularly, so trend analysis would be of little use to you unless some details of the future intentions of the rich. Then you might spot trends and seek out ways of making that type of analysis work for your firm.

Luxury Surveys and Analyzing Results

Luxury research tends to be carried out by companies experienced in that type of work. They have a database of wealthy people prepared to cooperate in the research by expressing their current wishes and desires and offering an indication of any future consumer spending on luxury products they have in mind. They might even provide useful information on how they intend to split their disposable income between investment and luxury goods.

By getting that type of information from large numbers of wealthy people you may be able to spot a trend that your business can make use of, so that you are ready for them when they are ready to spend their money. The best way to sell a luxury item to the wealthy is not to attempt to sell them a stock item, but to develop a product that meets their needs prior to them requesting it. Find that trend, or more wealthy people seeking the same type of item, and your research could be lucrative.

Custom Affluence Research

This type of luxury research will take the form of custom affluence research, where a dedicated market research firm will discuss what you want to achieve from your research project and then devise the right questions to ask their wealthy contacts so that you get the best information you can. They do not only generally carry out the survey of wealthy people on their database, but also analyze the results for you so that you get the best possible return for your investment in the project.

Luxury research is an ideal way to determine the future purchasing intentions of the wealthy, and a means of you having the right products at the right time to meet their needs. Impress them once with your entrepreneurialism and the wealthy will be more likely to come to you first if they have another requirement.

It is important that you carry out luxury research the correct way. For more details on how to do this and how custom affluent research is carried out, then visit the American Affluence Research Center website at AffluenceResearch.org.

http://EzineArticles.com/6507252

Market research data on Essential oils and absolutes used in fragrance and flavor industry

Market research data on Essential oils and absolutes used in fragrance and flavor industry

By Prashantkumar Kudli Shrinivas and Archana Prashantkumar Kudli

Essential oils and absolutes are important components of the fragrances and flavors industry. There are about 300 commonly used essential oils and absolutes in making fragrances and flavors.
Fragrances and Flavors find wide applications in various consumer, industrial and personal range of products as mentioned below;

Fragrances find applications in the following consumer and industrial products

1] Wash products (Soaps, Hand washes, Shower Gels)

2] Detergents (Bars, Powders, Liquid, Pastes), other fabric care
products (Fresheners, Softeners, Brighteners)

3] Skin Care (Creams, Lotions, Gels, Corrective products)

4] Talc?s (Face powders, Body powders)

5] Hair Care (Shampoos, Conditioners, Hair Oil, Gel, Other hair styling products,)

6] Fine Fragrances and alcoholics (Deodorants, Sprays)

7] Household Cleaners (Dishwashers, Floor, Glass, Multi-purpose & Toilet cleaners)

8] Air Care (Air fresheners, Insecticides, Agarbathis, Dhoops)

9] Industrial Applications (Leather, Paints, Gas)

10] Tobacco products (Pan Masala)

11] Fabrics-Perfumed fabrics

12] Candles

13] Depilatories

14] Aromatherapy oils, Pain balms

15] Potpourri

16] Antiperspiratory products [Paper towels, Napkins]

17] Air monitoring systems [Cinema halls, Tunnels]

Flavors find applications in the following consumer and industrial products

1] Bakery, Confectionery, Dairy and Frozen foods

2] Savory (Chips, Namkeen, Instant savory foods, Other snacking products)

3] Beverages (Liquor, Malted Food Beverages, Fruit Based)

4] Tobacco (Smoking & Chewing)

5] Toothpaste and other dental preparations

6] Pharmaceutical (Syrups,Tablets,Logenzes)

7] Meat, Poultry and Sea food flavors

8] Latex products

9] Toys, Scented writing instruments [Ink pen, Eraser, Paper]

10] Flavored sanitary products

Flavor industry consumes about 60% of the global production of essential oils and absolutes [ EOA] while rest is consumed in fragrance industry.

EOA is growing at 7-8 % per annum during last three years.
Top 110 essential oils and absolutes [listed below] contribute to about 95% [in terms of volume and value] of the global consumption of EOA in F&F industry.

Based on the volumes produced world wide, the essential oils and absolutes can be broadly classified under the following categories; a] above 100 tons, b] between 50-100 tons,and c] between 1-50 tons.

It is estimated that more than 120000 Tons of 300 different essential oils and absolutes are produced,which resulted in more than Indian Rs.16000 crores or 4 billon US dollars business.
But this business is highly dispersed and not concentrated to specific geographical location in terms of production as well as consumption.

Based on various fragrance and flavor formulations, and articles published on EOA trading, we are able to provide a tentative data of global consumption of essential oils used in making fragrances and flavors.

The market data for Attars& Agarbatti is still not clear. The market data for the fragrance and flavour consumption for the regions like Middle East, Africa,some Asian region is also not clear.Hence,the data provided below gives some idea of global consumption of EOA used in making fragrances and flavors.

We have not considered Turpentine/Pine oils as these are used mainly in the manufacture of terpenes like Alpha-pinene,Beta-pinene,Carene,etc which inturn are used in the manufacture of aroma chemicals and terpene resins.Turpentine oils are obtained from Pinaceae species and these Pine oils are mainly produced in USA,Canada,Russia,China, Scandinavia and some parts of Europe. The world wide production of Pine oils is estimated to be 300000 tons.

Other oils from species like Abies alba[European silver fir oil], Abies sibirica[[Siberian fir needle oil], Abies balsamea[ Canadian fir needle oil] are also considered as Pine oils as they are rich in Alpha and Beta-Pinene.

We have considered only those oils which are directly used in fragrance and flavour formulations.

The following list does not include edible oils and non edible oils [ which contain triglycerides, fatty acids] some of which like Calendula oil,Jojoba oil,Mustard oil,Rue oil,Primrose oil are also used in aromatherapy, perfumery and flavor industries.

The list doesn?t include animal secretions like Ambergris,Civet,Castoreum and Musk.

The list doesn?t include resinoids viz.balsams,oleo gum resins, natural oleo resins and resinous products. Few popular ones are Pepper,Ginger,Vanilla,Benzoin,Copaiba balsam,Elemi resinoid,Galbanum resinod,Myrrh resinod, Olibanum resinoid, Opopanax resinod, Tolu balsam resinoid,etc. But the absolutes and essential oils made from these resinoids are considered in the list.

Vanillin extract is not considered in the list as the solvent extract of Vanilla beans is considered as oleoresin.The estimated world production of Vanilla extract is estimated tobe 2000 tons.
The following list gives the general or trade name, tentative idea of the global consumption,botanical names and the major production areas.

Top 110 essential oils and absolutes produced world wide [in tons] is listed as below;

Essential oils and absolutes produced above100 tons per annum for global consumption are as follows;

1] Orange oil- 30000- Citrus sinensis,aurantium-[Brazil,USA,Spain,Israel, Mediterranean countries]

2] Cornmint oil-Mentha arvensis-16000 tons- [India,China,Brazil]

3] Spearmint oil-1500- Mentha spicata, Mentha gracilis-[USA]

4] Peppermint oil-4000-Mentha piperita-[ USA,India,China]

5] Texas Cedarwood oil-2900- Juniperus virginiana-[ China,USA,Mexico,Central America]

6] China cedarwood oil-800- Chamaecyparis funebris

7] Citronella oil- 3000- Cymbopogon winterianus and C. nardus-[Srilanka,China,India,Java,Taiwan,South &Cental America]

8] Lemon oil-5000- Citrus limon ?[ USA,Italy,Argentina,Spain,Brazil]

9] Eucalyptus globulus,citriodora,fruticetorum,dives-5000 tons-[ China,Spain,Portugal,Brazil,Australia,South Africa]

10] Coriander oil-700- Coriandrum sativum-[Russia,Ukraine,Egypt]

11] Litsea cubeba and Lemon grass oils-Litsea cubeba,Cymbopogon citratus,flexuosus-2200-[China,India,West indies,Central America,Africa]

12] Clove oil ? 2200- Syzigium aromaticum-[Indonesia,Madagascar,Tanzania,Malayasia,Srilanka]

13] Sassafras oil Brazil-1500- Ocotea pretiosa-[Brazil]

14] Sasafras oil China-800- Cinnamomum micranthum

15] Patchouli- 900- Pogostemon cablin-[Indonesia,India]

16] Cedarleaf oil- Thuja oil-140-Thuja occidentalis-[USA,Canada]

17] Lime- 1600- Citrus aurantifolia,latifolia-[West India,Mexico,Iran,Brazil,USA]

18] Camphor oil-800- Cinnamomum camphora-[China,Taiwan,Japan]

19] Rosemary- 300- Rosmarinus officinalis-Verbenone type-[Spain,Tunisia,Morocco]

20] Star anise oil-400- Illicium verum ?[ China,Vietnam]

21] Anise seed oil-110- Pimpinella anisum-[Eastern Europe]

22] Mandarin and Tangerine oils-300 ?Citrus reticulate-[Italy,Brazil,Spain,Argentina,USA]

23] Vetiver-260 - Vetiveria zizanoides-[ Indonesia,Haiti,Reunion,India,China]

24] Lavender- 420- Lavandula angustifolia-[France,Bulgaria,Tasmania,China,Moldava]

25] Lavandin oil-1200 - Lavandula intermedia-[France]

26] Spike lavender oil-100 -- Lavandula latifolia-[ Spain]

27] Petitgrain oil [ Leaves of Ctrus trees]-250- Citrus aurantium-[ France,Italy,Spain,North Africa]

28] Geranium oil-600-Pelargonium graveolens,capitatum,roseum-[China,Reunion,Madagascar,Egypt,India]

29] Chinese cinnamon-Cassia oil-180-Cinnamomum aromaticum-[China]

30] Nutmeg oil-180- Myristica fragrans- [ Indonesia,India, West India]

31] Grapefruit oil-250- Citrus paradisi-[ USA,Argentina,Isreal]

32] Dill seed, weed oil -140- Anethum graveolens, Anethum sowa-[India]

33] Fennel oil- 120- Foeniculum vulgare-[China,Egypt,Greece]

34] Bergamotoil-120- Citrus bergamia-[Italy,Brazil,Spain,Ivory coast]

35] Tea tree oil- 250 tons-Melaleuca alternifolia-[Australia,Africa]

36]Ginger oil-Zingiber officinale-120 tons-[India,Malaysia,Taiwan,Australia,Fiji]

Essential oils and absolutes produced in the range 50-100 tons per annum for global consumption are as follows;

37] Clary sage and Sage oil- Salvia sclarea, officinalis, lavandulifolia.-[Russia,USA, Spain,France]-50 Tons

38] Pimento oil-Pimento dioica-[ Jamaica]-50 Tons

39] Thyme oil- Thymus zygis and T. vulgaris -[Spain,France,Morocco,Algeria]-50 Tons

40] Marjoram oil- Origanum majorana,Thymus mastichina.-[Spain,Europe]-50 Tons

41] Basil oil- Ocimum basilicum.-[Reunion,Comores,Madagascar,France,Egypt,India]-50 Tons

42] Juniper berry oil-Juniperus communis-[Croatia,Nepal,Europe,USA]-50 Tons

43] Celery oil- Apium graveolens.-[ France, India, Holland, Hungary, China,U.S.A]-50 Tons

44] Palm rosa oil- Cymbopogon martini-[India,Seychelles,Pakistan,Comoro islands]-60 Tons

45] Rosewood oil- Aniba rosaeodora, other species of Aniba-[ Brazil]-100 Tons

46] Sandalwood oil- santalum album, spicatum [India, Australia,Indonesia]-100 Tons

47] Srilanka cinnamon oil- Cinnamomum zeylanicum-[Srilanka,India,Seychelles,Madagaskar,Comoro islands]

48] Cardamom oil- Elettaria cardamomum-[India,Gautemala]

49] Guaiac wood oil- Bulnesia sarmienti-[Paraguay,Argentina]-60 Tons

50] Gurjun balsam oil- Dipterocarpus species-[ South and East Asia]

51] Labdanum oil and absolute ? Cistus ladanifer-[Spain, Mediterranean countries]-50 Tons

52] Laurel leaf oil-Lauras nobilis-[ Mediterranean countries]

53] Ylang Ylang oil and Canaga oil- Canaga odorata-[Java,Comoro islands,Madagaskar]-100 Tons

54] Chamomile oil ?Roman and Blue- Anthemis nobilis and Chamomilla recutita -[Eastern Europe,Egypt,Italy,France,Morocco]-50 Tons

Essential oils and absolutes produced in the range 1-50 tons per annum for global consumption are as follows;

55] Aromoise oil- Artemisia herba-alba ?[Morocco, Germany, Hungary, India, China,Japan,France]-15 Tons

56] Tagetes oil- Tagetes minuta -[ Zimbabwe,South Africa,India]

57] Tarragon oil- Artemisia dracunculus -[ France,Italy]-10 Tons

58] Galbanum oil- Ferula gummosa-[Iran]- 10 Tons

59] Worm wood oil- Artemisia absinthum-[ Italy]-15 Tons

60] Davana oil- Artemisia pallens Wall.-[India]-3 Tons

61] Caraway oil- Carum carvi -[ Asia, Europe, North Africa,USA]-10 Tons

62] Cumin oil- Cuminum cyminum -[India,Egypt,Iran]-10 Tons

63] Ajwon oil- Trachyspermum copticum -[India]

64] Bay oil- Pimenta racemosa-[West Indies,Dominica,South America]-20 Tons

65] Valerian oil- Valeriana officinalis-[ China,India,Valerian]

66] Tonka bean absolute- Dipteryx odorata- [ Venezuela, South America]

67] Cade oil-Juniperus oxycedrus -[ Portugal,Yogoslavia]- 15 Tons

68] Copaiba balsam oil-Copaifera -[Amazon basin]

69] Cypress oil-Cupressus sempervirens-[France,Algeria]

70] Violet leaf absolute- Viola odorata-[France]

71] Black currant absolute-Ribes nigrum-[Tasmania]

72] Garlic oil and Onion oil- Allium sativum,Allium cepa- [ China,Mexico,Egypt]

73] Mimosa absolute-Acasia dealbata,mearnsii-[France,Morocco]

74] Orris root oil-Iris pallida,germanica-[Italy,Morocco]-5 Tons

75] Hyssop oil- Hyssopus officinalis ?[ Bulgaria,Europe]

76] Perilla oil- Perilla frutescens ?[Japan]

77] Savory oil- Satureja montana and hortensis?[Hungary, France, Yugoslavia,Germany]

78] Catnip oil- Nepeta cataria ?[USA]

79] Mellisa oil- Lemon balm oil- Melissa officinalis ?[Bulgaria]

80] Pennoroyal oil- Hedeoma pulegioides ?[ Europe]-15 Tons

81] Muhuhu oil- Brachylaena hutchinsii-[ Kenya, Uganda]- 5 Tons

82] Yarrow oil- Achillea millefolium ?[Germany, Hungary, France and Yugoslavia]

83] Calamus oil-Acorus calamus-[Europe,Indian]-10 Tons

84] Cajeput oil- Melaleuca Leucadendron-[ Australia, Vietnam]- 50 Tons

85] Neroli oil- Citrus bigaradia-[ Tunisia]-3 Tons

86] Rose oil-Rosa damscena,centifolia-[ Bulgaria,Turkey,Morocco,France]-20 Tons

87] Cassie absolute- Acacia farnesiana ? [ Lebanon, Morocco, Egypt and France]

88] Carrot seed oil- Daucus carota -[ France,Hungary,Nederlands]

89] Parsley seed and herb oils- Petroselinum crispum-[ USA,Germany,France,Holland,Hunagary,Egypt]

90] Angelica root and seed oils- Angelica archangelica-[Europe]-1 Ton

91] Lovage root,seed, herb oils- Levisticum officinale -[ Belgium, Czechoslovakia, France, Germany, Holland, Hungary,Yugoslavia]

92] Celery herb oil- Apium graveolens- [India,China,Netherlands,USA,Hungary]

93] Agarwood oil- Aqillaria agallocha,other species - [ India,Vietnam,Japan,Cambodia,Thailand]

94] Boronia oil- Boronia megastigma-[Australia]

95] Jatamanshi oil- Nardostachys Jatamanshi-[India]

96] Buchu oil- Barosma Betulina-[South Africa]

97] Jasmine absolute- Jasminum grandiflorum,sambac-[China,India,Egypt,Morocco]-15 Tons

98] Tube rose absolute- POLYANTHES TUBEROSA-[ India,Egypt,France]
99] Champaka oil- Michelia champaka-[India]-1 Ton

100] Amyris oil- Amyris balsamifera-[Caribbean countries,Mexico]

101] Cypress oil-Cupressus sempervirens-[France,Algeria]

102] Carnation oil- Dianthus caryophyllus-[ France, Italy, Egypt, Kenya]

103] Cubeb oil- Piper Cubeba-[ Srilanka, Sunda islands]

104] Elemi oil - Canarium luzonicum-[Philippines]

105] Nagarmotha oil- Cyperus rotundus and Cyperus Scariosus-[ India,Nepal]

106] Costus root oil- Saussurea lappa-[India,Syria,Persia ]

107] Cistus oil- Cistus ladanifer-[ Greek islands]

108] Cedrela wood oil- Cedrela odorata-[Central and South America]

109] Cabreuva oil- (such as M. fastigiatus)-[ Brazil, Paraguay, Chile,Argentina]-10 Tons

110] Ambrette seed oil- Abelmoschus moschatus-[ India]-1 Ton

The demand for some of essential oils and plant extracts like Sandalwood oil,Guaiacwood oil, Vanilla extract, Davana oil, Chamomile oil,Jasmine oil,Champaka oil, Rose oil,Tuberose oil,etc is much higher, but due their restricted availability, higher costs, legal restrictions, their usage in formulations is limited.

Major essential oil producing countries areas listed below;
Nearly 90% of the global consumption of essential oils and absolutes are produced in following countries.

USA-24%

China-20%

Brazil-8%

Turkey-5%

Indonesia-5%

Morocco-5%

Hungary-5%

Bulgaria-4%

India-4%

France-4%

Italy-3%

Spain-2%

Egypt-2%

Prashantkumar Kudli Shrinivas has a vast industrial experience of Aroma chemicals,Essential oils,Perfumery and Flavour formulations.

Archana Prashantkumar Kudli is a graduate in Statistics and Computer science.She is into market research on Aroma, Pharma and allied chemical sciences.

http://goarticles.com/article/Market-research-data-on-Essential-oils-and-absolutes-used-in-fragrance-and-flavor-industry/1175757/

Free Government Grants - Research, Analysis & Review

Free government grants have been offered by the government for years, but what is the best way to receive your share of the grant money? Find out below:

The United States government budgets billions of dollars a year in federal money, to be given away in the form of free government grants. These grants are awarded to individuals, educational institutions, corporate entities, as well as small businesses. Government grants have opened doors and provided opportunities for many people to earn a higher education, start a new business, or expand a small business they already own. And the best thing about earning a government grant is that, unlike a loan, it never needs to be paid back.

How is a Government Grant Different then a Loan?

When you apply for a typical loan, either through a financial institution or the government, you automatically are required to pay it back. Not to mention you are also required to go through a complicated application and proposal process. If you're accepted, you're then locked into a set amount of time you have to borrow the money. When you're awarded a government grant, you receive part of the tens of millions given away each month, and in most cases you don't have to repay it.

Applying for a grant is far simpler than completing the full application and underwriting process required for most business loans. In fact, many new businesses that don't qualify for loans, even on their personal credit, are able to obtain a government grant without a great deal of trouble. As luck would have it, over a million entrepreneurs and inventors receive money from the government every year.

Don't you think it's about time you set out to receive your own slice of the pie? Click here to apply for a free government grant kit!

Rodney is a consultant for a government grant firm.

http://goarticles.com/article/Free-Government-Grants-Research-Analysis-Review/1464357/