Saturday, September 24, 2011

Optimizing Your Marketing Lists to the Max

The name of the game in marketing is finding the right target audience, starting with email. In this golden age of technology, businesses have a multitude of ways of connecting with customers and expanding their demographics, but finding the relevant audience is the first step in the journey. Connect with the right resource of it, make the most out of Facebook, Twitter and other social media tools, and you can vastly expand your demographic reach. If Facebook can have fans in Kenya, why can't you?

Don't Be Afraid of Emails:
The beauty of emails is there are no stamps involved. People laughed Bill Gates off the blog zone when he suggested charging for email. As an electronic send out, it's automatic, so there is minimal to no cost in sending them. It's a matter of freedom of speech. You can send hundreds, thousands, millions of emails. It doesn't matter. Some will strike home, and the more the merrier.

At the same time, your emails will be more effective with the right one. While email is as free as the air, you still wan to reach the right people. Doing that means connecting with the right email marketing lists. The best way to do that is to work with a company that deals in large volumes of email list. Name your target audience, and they'll supply you with hundreds of one in those exact demographics.

Math Counts:
Don't use marketing lists blindly. Do the math, add it up, and make sensible decisions based on business intelligence. The data is there that directly tells you the effectiveness of your email one. Work with a data intelligence service that not only handles the organization of the data, but the interpretation as well. In this day and age, there's just no excuse for leaving your business subject to the winds of chance.

Swoon Them with Deals:
The best email pays you back for reading it. You'll get more leverage out of your email marketing lists when you add incentive for anyone who clicks it. Email that gives you a deal is never spam. Offer your customers something to pique their interest. Deals bring people in and light a fire under your audience. Give them something to keep them coming back.

Diversify:
While you need to target the right audiences on your email marketing lists, don't limit yourself. Subscribe to a wide range of marketing lists. Make them relevant, but comprehensive. Facebook wouldn't be Facebook if it just stuck to college students at Harvard. Invite the entire world.

Damon Kirby is the author of this article, and loves marketing lists, email marketing lists, and his kitten Sprinkles.


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